RANKING
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/ Ranking
As the licteral meaning shows, the word
"ranking" indicates a position on a scale that shows
how good someone or something is when compared with others.
A better ranking on a search engine like Google can bring to
a site owner tons of hits; as a result of several marketing
researches, 80% of the total site's hits come from search engines.
Submissions to Search engines is obviously the first step in
any web marketing analisys to promote an internet site.
Other researches performed on a large number of internet surfers
show that most users dont go beyond the second page of a query's
result. This means that very few people "see what's happening"
after 20th place: therefore, being on a search engine at 30th
place is something like being at 1000th place so it's like not
being there at all.
Search engines' main job is to provide
results which most satisfy users' queries (users' satisfation
comes first); for this reason they do a lot of work and spend
development time trying to detect and ban spammers.
Attempting to direct searches to pages that are not about the
query is commonly called SPAM. Malicious techniques like "IP
Cloaking" (a.k.a. Stealth. Building and maintaining
a database of IP addresses used by search engine spiders, then
delivering"cloaked" content to those spiders designed
to influence ranking.) or "Spamdexing" (document
creation or alteration with the purpose of faking search engines
algorithms), force search engines to review and update their
relevancy* algorythms often.
* Relevancy is the search engine’s measure of how well
a particular Web page matches a search. A site with an high
relevancy...gets a higher ranking ;-)
Rules on writing search engines friendly
pages, about the correct use of <meta> and <title>
html tags i.e. are in public domain, and most of the times effective
on the big search engines like Altavista or Infoseek but Google's
PageRank ® makes
things more complicated and -in any sense- can make webmasters
mad when trying to optimize their site/web pages to get a better
ranking.
SEO - Search
Engine optimization
Short for search engine optimization,
the process of increasing the amount of visitors to a Web site
by ranking high in the search results of a search engine.
SEO helps to ensure that a site is accessible to a search engine
and improves the chances that the site will be found by the
search engine.
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RANKING
"ranking" indicates a position
on a scale that shows how good someone or something is when
compared with others. A better ranking on a search engine
like Google can bring to a site owner tons of hits; as a
result of several marketing researches, 80% of the total
site's hits come from search engines.
Submissions to Search engines is obviously
the first step in any web marketing analisys to promote
an internet site, but is the act of working on ranking that
can make the difference. What search engines really do is
measuring the relevancy* of your site according to each
particular user's queries.
Other researches performed on a large number of internet
surfers show that most users dont go beyond the second page
of a query's result. This means that very few people "see
what's happening" after 20th place: therefore, being
on a search engine at 30th place is something like being
at 1000th place so it's like not being there at all.
Search engines' main job is to provide results which most
satisfy users' queries (users' satisfation comes first);
for this reason they do a lot of work and spend development
time trying to detect and ban spammers.
* Relevancy is the search engine’s
measure of how well a particular Web page matches a search.
A site with an high relevancy...gets a higher ranking ;-).
Most famous search engines create a relevancy-based ranking
considering two aspects:
1. link popularity ranking (a.k.a. site
popularity or pagerank™ for Google.com)
2. content-factors ranking
(which means how much a page's contents match the query)
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