ranking

ranking SEO search engine optimization


RANKING

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As the licteral meaning shows, the word "ranking" indicates a position on a scale that shows how good someone or something is when compared with others. A better ranking on a search engine like Google can bring to a site owner tons of hits; as a result of several marketing researches, 80% of the total site's hits come from search engines.
Submissions to Search engines is obviously the first step in any web marketing analisys to promote an internet site.
Other researches performed on a large number of internet surfers show that most users dont go beyond the second page of a query's result. This means that very few people "see what's happening" after 20th place: therefore, being on a search engine at 30th place is something like being at 1000th place so it's like not being there at all.

Search engines' main job is to provide results which most satisfy users' queries (users' satisfation comes first); for this reason they do a lot of work and spend development time trying to detect and ban spammers.
Attempting to direct searches to pages that are not about the query is commonly called SPAM. Malicious techniques like "IP Cloaking" (a.k.a. Stealth. Building and maintaining a database of IP addresses used by search engine spiders, then delivering"cloaked" content to those spiders designed to influence ranking.) or "Spamdexing" (document creation or alteration with the purpose of faking search engines algorithms), force search engines to review and update their relevancy* algorythms often.

* Relevancy is the search engine’s measure of how well a particular Web page matches a search. A site with an high relevancy...gets a higher ranking ;-)

Rules on writing search engines friendly pages, about the correct use of <meta> and <title> html tags i.e. are in public domain, and most of the times effective on the big search engines like Altavista or Infoseek but Google's PageRank ® makes things more complicated and -in any sense- can make webmasters mad when trying to optimize their site/web pages to get a better ranking.

SEO - Search Engine optimization

Short for search engine optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.


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RANKING

"ranking" indicates a position on a scale that shows how good someone or something is when compared with others. A better ranking on a search engine like Google can bring to a site owner tons of hits; as a result of several marketing researches, 80% of the total site's hits come from search engines.

Submissions to Search engines is obviously the first step in any web marketing analisys to promote an internet site, but is the act of working on ranking that can make the difference. What search engines really do is measuring the relevancy* of your site according to each particular user's queries.
Other researches performed on a large number of internet surfers show that most users dont go beyond the second page of a query's result. This means that very few people "see what's happening" after 20th place: therefore, being on a search engine at 30th place is something like being at 1000th place so it's like not being there at all.
Search engines' main job is to provide results which most satisfy users' queries (users' satisfation comes first); for this reason they do a lot of work and spend development time trying to detect and ban spammers.

* Relevancy is the search engine’s measure of how well a particular Web page matches a search. A site with an high relevancy...gets a higher ranking ;-). Most famous search engines create a relevancy-based ranking considering two aspects:

1. link popularity ranking (a.k.a. site popularity or pagerank™ for Google.com)
2. content-factors ranking (which means how much a page's contents match the query)

 

Find out googlerank's ranking features in this exciting tour, GOOGLERANK.01 OVERVIEW

   


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