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Topics: an inexpensive strategy how-to for keyword siting happy :-)
When working in a non-competitive market, for non-hot keywords, keyword site technique can give great results in a very few time. In many cases, a small 20/30 pages keyword site is enough to multiply your main site traffic and your online business.
Anyway, if your business is in a very competitive environment, like I.T. or Adult market, Keyword site itself doesnt play the golden-eggs-chicken. In this case, a little strategy will be required on your part.
Don't worry. Difficult doesn't mean impossible.
In the initial stage, you'll be treating your keyword site as it was your only website. So forget about doorways, search engines, traffic.
1. Open a domain, and publish a small website with 8/10 pages. Give it a "information-for-free" look and feel. You don't have to make "the website of the year". Make it simple, point your concentration to contents, don't duplicate pages, do NOT link to your main website. Important: you're creating a website that MUST be content-related to your main website.
The site must be completed, with NO broken links, no undercostruction sections.
2. We wrote "information-for-free" appearance, because this will make a lot easier for your (keyword) site to be reviewed and published into many directories.
Submit your site to DMOZ.org into the same category your main site would appear.
Same for Zend (Looksmart free directory for non-commercial sites)
Same for Yahoo Directory.
As long as your keyword site does NOT contain any commercial contents or links to commercial sites, but only free informations, having it reviewed and included in the directories above shouldn't be too long.
In the meantime, go on searching the net for other free directories where submitting your (future) keyword site to.
DMOZ, Zend, Yahoo should guarantee your site a stable pagerank +5 (and a heavy link popularity). Search engines' rankings (even if you havent submitted it) should be fine right now.
You're not finished, obviously. Now you have to turn your small website in a keyword site.
Inbound links from a websites included in Dmoz are even more important than having your own website into Dmoz. Imagine now how many quality links your keyword site will give to your main website!
Follow the steps from a to c (chapter 3). For index.html, oviously, you must keep the same design of actual site. Just place on page's bottom as many links as the directories you're about to create.
Re-Submit your keyword site to search engines like Google and Altavista. "Re-submit" because the Dmoz/Zend/Yahoo inclusion will have already made your website indexed by search engines even if you have not submitted them.
Wait until you see your index.html pages updated in Google's cache. Then submit each directories.
i.e. submit http://www.yourkeywordsite.com/keyword/index.html
http://www.yourkeywordsite.com/another-keyword/index.html
and so on..
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