Site Networking
Topics: one of the most effective google ranking
technique. Used by Adult webmasters most, can be made by everyone in an
inexpensive way
After building an optimized website,
next step is turning it into an hub. A hub, when speaking about site
network, it is a website that carries out the role of point of
reference for other sites (than link to it) that share arguments and
type of contents with it.
Notice that creating a site network, where different sites share and
exchange links and topics is not strictly necessary when competing for
not-too-used keywords. A good optimization made by following the scheme
in this e-book is enough, in most cases, to achieve great results and
unexpectable ranking positions.
Site networking
can support you if:
a. you’re competine for one o more “hot” keywords
b. you want to consolidate your Google ranking
c. you want your internet business (or contents) to have large
relevance,
TRUE:
1. your site needs to have at least ONE site linking
to it to be indexed by Google;
2. always prefer international domain (.com , .net....) rather than
country domains (.fr , .co.uk , .it ...); notice that even if Google
has many language located sites (Google.fr...and so on), response pages
are taken from the same databases.
3. Keyword-rich-domain sites, with rich contents, that link to main
website will boost-up your ranking
FALSE:
1. Site networking is ALWAYS considered spam
2. Developing and maintaining a small/medium/huge network is very
expensive
Site Networking: the practical
way
There can be two affordable ways
to make a network (see graphical examples)
1. Directory Style
(see graph example
01)
This type of technique is much fruitful for websites that have large
amount of contents. The contents come subdivided in great topics and
come created secondary pages: network's sites are linked from the hub's
secondary pages, while those websites link to the index.html (main
page) of the hub with text hyperlinks that include the keywords you are
competing for.
Directory Style technique let the webmaster obtain two important goals:
the hub become relevant because of the many links that come from the
secondary pages; your network's sites become relevant because of the
links that come from a relevant sites. Obviously, links must be in text
format and from static html pages, to get the best from Googlebot
indexing.
The great advantage when developing a directory style
network is that you can keep open your
structure to other webmasters. You'll get large amounts of link to your
hub's index page for free, and your relevance will increase constantly.
1.a - Directory Style Network - How
to
Develop network sites first. Remember they must be
content-rich and not contain any redirectory. People must reach your
main site (the hub) by following normal hypertextual link (so Googlebot
does) and not be fraudolently redirected somewhere else. Build
secondary sites as you wanted to have high rankings with them: this
means you must optimize them for some certain keywords, therefore keep
in mind what you have learnt by reading this documentation: title tags,
headings, text links, keyword pattern, keyword rich path/url.
Assuming that you have developed five (5) secondary
websites, ask google to index them.
(http://www.google.com/addurl.html). To be sure that Google index your
sites link them from a website (no matter which) that is already
indexed by Google. Don't care about its pagerank or its content, you're
doing this to let Google crawler know that your secondary exist.
When all your site are indexed (this can take one or two months, and
you can see it by typing their Url in Google search field) put links to
other four sites on each one. This means every site will link to other
four sites' home page.
Notice that this practice will NOT help those sites' pagerank™, but it
will help your keywords' relevance. Although indexed Google will not
assign them a pagerank™; a value will appear in the toolbar after a
couple of months (so don't fear the grey bar when opening your
websites...)
When all your sites have a pagerank™, create your main
website. This website will be optimized too because your goal is to
have THIS website high ranked in Google. If you want to maintain your
company identity you dont have to choose a keyword-rich domain because
it will get heavy-weighted votes from your secondary websites.
Make this site as you normally would. Add some links to
topic-specific section of your site (consider them as RCP): these will
be the pages where you will include the link to your secondary
websites. This internal sections will be content-rich, with proper use
of title and headings, and will link to the secondary site that is
about that particular topic.
Add a single link into secondary websites home page that leads to your
main site home page. Your main site will receive as many inbound links
as the number of your secondary websites
2. Passive mode style
(see graph example
02)
This type of technique starts directly from pagerank™ algorythm: each
inbound link represent a "vote" for your site, and this vote must be
specific and clear. In other words a link is not enough: google wants
to know WHY this vote has been casted.
Simply,
<a href="http://www.yoursite.com">yoursite</a>
is NOT the same as
<a href="http://www.yoursite.com">blue leather shoes</a>
(imagine
the query "blue leather shoes": which kind of link can give you a
chance more?)
If you need a clear explanation
of this, try typing the word "EXIT" in Google search field...in the
respons page you'll see "disney.com", "yahoo.com", google.com" and so
on...why? Because thousands and thousands of adult websites have a
disclaimer page that inform users about their explicit contents, and
usually have an "exit" link that point to another non-adult site. It's
very common to link to disney.com or yahoo.com: therefore Googlebot
interprets these links as "votes" for the keyword "exit".
Not only, Google's crawlers also check
out the contents of the sites that link to you, so the same link <a
href="http://www.yoursite.com">blue leather shoes</a> has more
relevance when put in a website that speaks about shoes than a site
that speaks about cars.
Passive mode technique is a way to
reproduce similar conditions: there's an hub and a number of other
topic-related sites that link to it. The main site (hub) does NOT link
to them in any way. It just get great benefit from a large number of
topic specific inbound links.
The great advantage of using this technique is that the hub won't ever
risk any low-rating because it doesn link any website (it cannot be
penalized by linking pagerank <1 websites) , but you must pay
attention to the pagerank of the network's sites (which must not be
lower than 4 if you want to check them out with "link:www.yoursite.com"
command) otherwise inbound links will lose value.
Notice that the pagerank™ value of the
sites that link to your site is fundamental when you're planning to
increase your pagerank™; Google counts all links from pagerank >=4
sites when calculating yours. Anyway, links that are relevant for your
keywords/ranking competition can come from any indexed site.
That's why an optimized, honest, site network always support your
ranking work, regardless of the pagerank™.
A site network is not an expensive investment. Second level domains
--www.yourname.com--- are not strictly necessary (every single page has
a pagerank™, so pages in free hosting have one too) , then you can
check out some free domain/hosting companies offering, like Doteasy.com
or some good, authoritative hosting like geocities.com.
|
|