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Topics: Why should you set up a keyword site?..
Who need one (or more than one) keyword site?
- Webmasters who carry on important business with their website and do not want to risk to be penalized or banned from SE's for spamming.
- Webmasters who manage e-commerce, news, technical infos websites, whose dynamic structure (php, asp, jsp) makes them hard to be either enhanced with doorway pages, or receive great benefits by using them
- Webmasters whose site lack in link popularity or have a low pagerank
- Webmasters that need search engines' traffic (who doesnt need it?)
Similarly to Doorway pages, Keyword site cannot be considered spamming as long as it is content related to your main website. Anyway, non-accredited traffic to your website (i.e. a visitor comes to your KW site, then jumps to your main site thinking you're offering lesbian sex contents while your site is about shoes and boots) is useless and it can potentially damage your brand.
Internet has become the most competitive market place in the world. There are actually millions and millions of websites offering contents, files, items of any kind. Being in a good place in search engine is the best way to obtain traffic and visibility, which means fuel for your online business. Think about Keyword Siting as a real effective web marketing tools: a keyword site is like an external business agent, who introduces your contents, your products and leads potential customers to your real website. Keyword sites can also filter search engine traffic: as long as you keep your keyword sites' contents similar to your main website ones, you'll be sure that ONLY people who's really interested in your products will come to your site (this will prevent your bandwidth from being sucked by useless traffic).
Therefore, purposes in using keyword site technique are:
a. A lot of hits and traffic from search engines.
b. Risk-free search engine optimization. Even if your keyword site is banned from a search engine, this will not damage your main website
c. Great impact in search engines ranking without touching a single line of code of your existing main website
d. Search engines' traffic filtering. Consequently, a large amount of bandwidth saved.
e. Flexibility. Your business, your products, your brand will take advanteges from being promotioned by two or more websites.
f. Sensitive increasing of pagerank and link popularity.
g. No need for cloaking
Keyword site technique is a brand new way to fight in Search engines war. It worths a serious try for sure.
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