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Topics: doorway pages evolution: Keyword Site technique points both to single pages' ranking and the whole website's ranking
One of the most effective web ranking techniques nowadays is "doorway pages". What does it mean? It means a bunch of optimized, search engine friendly html pages are published and indexed by search engines for ranking purposes. Usually doorpages are hosted on the same domain that should take advantage from using them.
example: main website url is www.googlerank.com ; a doorway page could be located at www.googlerank.com/search-engines/google-search-engine.html.
google-search-engine.html will be optimized to get an high ranking for "google" "search engine" queries.
Either a simple link ("home") or a browser redirection, will give great visibility to main website www.googlerank.com when a visitor comes to google-search-engine.html page.
Name implies all. "Doorway pages" method is supposed to gain most search engine traffic for a certain keyword and redirect it to the main site. It is also known as "gateway pages" , "smart pages" or "Rich Content pages". With fews differences, purpose is always the same: attracting visitors from search engines and redirecting them to main website.
One of the most asked question is : is it spam? The answer is controversial: YES and NO.
Doorway pages are considered spam when attempting to overcrowd search engines' archives with misleading contents (adult related content from a non-adult site), browser hijacking (multiple pop-ups, circle jerks), cloaking (when crawlers do NOT index the same page users will see). As long as your doorway pages are honestly-content-related to your main website, this cannot be considered spam.
Anyway, in most cases the line between spam and honest web marketing can be thinner that you think. In example If one of your competitors accuses you for doorpaging and report you to a search engine editor, your site may be investigated for spamming and, if it wasn't a lucky day for you, your ENTIRE website could be banned and erased from index. This is very uncommon, but it can happen.
"Keyword Site(s)" technique represents a Doorway paging evolution . A keyword site is an high level optimized website, made of high level optimized webpages, whose purpose is to get quality search engines traffic and redirect it to an other website (main website). Traffic can be redirected in many ways: normal links (<a href="http://www.yoursite.com">yoursite</a>) , quality links (<a href="http://www.yoursite.com">shoes and boots</a>) , pop-up windows, javascript or meta redirections.
While Doorway pages technique try to give extreme relevancy to on-page keywords, and single page rankings, Keyword Site technique points both to single pages' ranking and the whole website's ranking.
According to most international search engines, a great role in web ranking is played by pagerank (google) and link popularity (Altavista, Inktomi, new Yahoo): not even a million internal doorway pages can give your website the same quality links that a keyword site can. A keyword site can be composed by thousands pages, included in dozens of directories; each page has quality links to YOUR website.
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