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Topics: How to set up a working keyword site - brand new Google ranking technique , prevent from spamming, from banning your main domain
Any site can be a keyword site. Even a website on a free host like Lycos or Tripod or Geocities or whatever. The essential is a simple, well organized, pure html page building, with a keyword density of about 8-15%, with some quality text links to your main website.
Anyway a domain of your own is recommended. This will allow 100% branding and will give your keyword site full chances of a good ranking in search engines like Google, that prefer second level domain rather than free hosting subdirectories.
Here's the typical scheme of an optimized page:
Keyword rich url : your page will have a keyword rich address like http://www.keywordsitedomain.com/yourkeyword/yourkeyword.html
Title : <title>your keyword here</title>
Meta : <meta name="description" content="your keyword here"><meta name=" keywords" content="your keyword here"> - no other meta tags are required
Body : try to respect this figure: <h1>your keyword here</h1> <h3>Page's subtitle including -but not only-your keyword</h3>
New Html 4 specifications from W3C.org deprecate any attributes into <body> tag (like bgcolor="", leftmargin="" and so on). Attributes for body tag MUST be included in a internal or external css.
Some text, including-but not only-your keyword. Try to avoid repeting your keywords. First time your keyword appears in the text (not in h1 or h3 heading texts) link it to your main website (i.e. <a href="http://www.yoursite.com">your keyword</a>). Do it just once per page.
Images : use ALT attribute (i.e. <img src="window.gif" alt="your keyword here">, whether you link them or not.
Try to avoid serving crawlers a dead-end page. Always place one or more link to other pages in your scheme, or to the main keyword site's page (index.html). Crawlers will follow those links and index the more pages they can. Remember that YOU design the road map for search engines when they spider your keyword site.
Redirection: avoid using meta redirection. Search engines do hate them a lot. This technique, when caught, could cause double banning of your keyword site AND your main website. If you need to redirect ALL traffic to your main website, you can use javascript.
Javascript can be used to direct traffic to your site in different ways:
a. stealth redirection: is an encrypted piece of javascript placed into your pages, that will redirect users' browsers but not crawlers. It's very hard to be discovered by search engines
b. external javascript: you can include redirection functions into an external javascript and call it when page loads. It's hard to be discovered by search engines, as long as you keep this code into an external javascript file (.js)
c. pop-up under. When page loads, a small javascript opens your website BEHIND the actual page. Most users wont see it until they close keyword site's page. This is not considered spam, but can be damaging for your brand (people hate pop-ups) or killed by common pop-up blocking softwares (new google toolbar included!)
Javascript resources like free scripts, code, documentation, can be easily found on the internet. Anyway, we strongly suggest a "voluntary raffic from your keyword site to your main one". For reasons explained in chapter 2 , one of keyword site's main goals is to attract visitors and filtering them before they come to your main site.
A typical keyword site scheme would be
a. index.html - contains your keyword site brand, content description + a text link to each directories' index pages
b. directories - placed on first level in your root directory, have a keyword-rich name. Contain an index.html file that contains a link to ALL doorway pages included in the directory, a link back to a) your keyword site index.html b) your main website home page.
c. Doorway pages: keyword rich url, a html structure as seen above, links to your main website and to directory's index.html
Optionally, you can create some more directories on second level from root (included in first level directories) and repeat steps from a to c.
As shown above, any kind of website can be a keyword site. There are some ISP services that offer free domain hosting like Doteasy.com.
When done, and your keyword site is alive and published (we suggest a minimum of 100 pages in 4/5 directories) go to search engines' "add url" pages, and submit your site. In less than a month (if well optiimized) you should be able to see some doorway pages rank high in most search engines and see more traffic to your website.
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