The definitive Google ranking strategy guide
Stuart Delta
Preliminary Statements.
01. This guide DOES NOT
suggest any unethical techique or method to reach the highest positions
in Google™
02. This IS NOT A GOOGLE™''s PRODUCT: authors are NOT
involved in Google in any way - The only official webmaster guidelines
from Google can be found here
03. Methods and strategies suggested here CANNOT BE APPLIED TO
ALL SITES. Poor contents, misleading themes, illegal or
fraudolent activities, non relevant sites, spammer sites cannot be
actually (and we dont want to) be helped. This tutorial is made for
honest webmasters and site owners.
04. This tutorial IS an INDEPENDENT PRODUCT,
developed by serious SEO's that honestly work in the seo scene since
1998. THIS product is the results of countinuos researches,
experiments, analysis, tests and site improvements.
05. Authors are NOT involved with any of the websites,
software house, people quoted in this e-book.
06. Google™ algorythm changes very
often so we cannot guarantee that ranking techniques that are
effective today will remain effective tomorrow.
07. Assuming point # 6 as a sad but incontrovertible truth, we'll
try to keep this e-book updated by checking our strategies' validity on
a daily basis, adding contents, experiments resumes etc.
08. This strategy guide is, and will always be, free.
09. We are nice persons, and you are nice persons
Mission:
Search Engine OPTIMIZATION beyond
PAGERANK™
If someone asked us "WHY" does This
tutorial exist, would we say "Well, b'cause Google™ is the BEST search
engine ever"? ... Uhm, NO, we dont say that. Our experience makes us
believe there aint a search engine which is technically better than an
other. We just say that Google is the most popular search engine on the
web, the top search engine referral source and -except for Ad-Words-
submitting a site on it is still completely free.
Google's main technology, the PageRank™ algorithm, is known to have a
large role in Google's ranking. Yeah, but is it the only factor? We
dont believe that.
One of the main reasons that the weight assigned to PageRank™ is
debated is because it is not uncommon to see a website with a lower
PageRank™ outranking a website with a higher PageRank. When we see
this, it means three things:
1) PageRank™ is not the most important factor in Google's
rankings algorithm,
2) a properly optimized website with an average PageRank™ can
outrank a non-optimized website with a high PageRank™, and
3) the on-page variables play a larger role in Google ranking
than most tend to think.
It's easy to tell. Google
is different. Site optimization MUST be different. This book is mainly
about this: OPTIMIZATION BEYOND PAGERANK™
Legend (symbols you'll
find in the ebook):
 :
it represent a tip, a comment, an
advice that
come as an add-on to a specific paragraph. This kind of tip (you'll
find dozens of them into the book) reflect
the author's opinions and
experiences.
 : "White
Fly says...." comment type. This ebook is 80%
experience and experiments , and a 20% research. Our continue research
is regularly conducted into seo community (forum, guestbook, articles,
news sites). White Fly will tell you
what the community is debating about a certain issue. White Fly
has been introduced on 08/31/2005 to let reader know both Googlerank's
opinions and the Seo community ones.
Both regular and White Fly" comments are updated and
verified on a daily basis. Some will be erased, some will be corrected,
some will be added.
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