Topics: One of the most important onpage variables in
Google ranking . What to do, and what NOT to do in Title tag.
TITLE TAG: You must put your
keywords into this tag and not waste space with extra words. Do not use
it to display your company name or to say "Welcome to... " COnsider it
more as a "Tag" and create it wisely.
<html>
<head>
<title>KEYWORDS HERE</title>
</head>
One of the main parts in Google ranking is played by
<TITLE> tag. When searching in its database, Google
matches the title tag first.
Google will try to match keywords in the title tag with links and text
in the web page, so you better put all the
keywords you need. Google will
do the rest . Start by the most important keyword.
Google's matching action is an aspect that you should take in great
consideration, the keyword relevancy starts from here, if you're
willing to appear with a certain keyword, this MUST be in the title
first.
 : According to our experience, Google will try
to match the first 14 (fourteen) words included in the title tag, so
dont worry about the carachtere lenght (many say not to put more than
50-60 car.s), just don't put more than 14 words.
White Fly says...
After Florida update
(and OOP) many
reported that a char limitation does exist, and is set to 60 chars
(the less is better). Moreover, a
major relevance is assigned to keywords close to the beginning of tag.
First keyword in title tag will receive the greatest relevance and so
on (same for Url and domain name)
: PAY ATTENTION to the order you put your most
important keyword I.e. "Google ranking" and "ranking
google" (our internal experiment) queries will give different response
pages!
: Google ignores stop words like "the", "that", and
so on, so you don't have to put sentences
: Google researches are NOT case sensitive, so
you can either capitalize all (ALL GOOD STUFF) or just the first letter
( All good stuff), you can either be understated (all goog stuff) or be
weird (AlL gOoD sTuFf) J that's the same.
Poison words
They are words that are known to decrease your pages
rankings if Google finds them in the title or in the url. They don't
cause any kind of banning, yet, but they are known to penalize your
positionings.
Sample poison words are the following: Bookmarks, Links,
Resources, Directory, Search Engine, Forum, BBS, in their singular and
plural forms are known poison words. UBB, BBS, Ebay, and all variations
on the pa-id to surf program keywords.
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