Topics: the importance of BODY tag in
Google ranking
<html>
<head>
<title>KEYWORDS HERE</title>
<meta name="keywords" content="what who where and why">
</head>
<body>
While <meta> tags are almost ignored by
Googlebot, page's body structure is greatly considered. This place is
where battle comes fierce
 : do NOT put ANY attribute in
the body tag, put them in an external css file. This is for
design/nesting purposes, this simple technique gives you complete. Css
are 4+ browsers compatible (Netscape Navigator and Internet Explorer)
example:
<html>
<head>
<title>keyword keyword keyword keyword keyword keyword
</title>
<link rel="stylesheet" href="../body.css" type="text/css">
</head>
<body>
your body.css may
look like this
body { font-family: Verdana,
Arial, Helvetica, sans-serif; font-size: 9px; font-weight: bold; color:
#000000; background-color: #FFFFFF}
In the CSS above, the page's appearance (font,
background, text color) is described in the class "body". When page loads this class will be
automatically applied to <body> tag.
Styles included in a
CSS file can be divided in two categories: a) normal class and b) tag
class.
Normal class are applied to certain elements of the page, regardless of
the tag; tag class are automatically applied to the tag they
handle.
By determining a class for the tag <BODY>, this will be recalled
when page loads and will be automatically applied to anything contained
into the page's body. With no need to call this class into <body>
tag. That's why in the example above, the tag <body> don't show
any reference to body.css .
You may want to add some "invisible text" (i.e. white
font, white bg) or put a H1 text format with a 8 px font size…this
simple technique gives you complete freedom and prevent you from being
accused of spamming.
: external Css are recalled and loaded before the
rest of the webpage.
Even if they are simple and light text files consider
that an extensive use of this technique may slow down your page access.
It's better using a single external .css file with many classes defined
inside than multiple .css with a single class defined in each one.
Choice is yours, of course.
: invisible/small fonts: spam or not?
Search engines and, of course, Google, penalize the use
of text the same colour of bgcolor. Same is for small sized text and
repetitive keywords into the page. In rare cases sites caught cheating
this way are definitely banned from the index. Well. When using Css you
are NOT technically spamming: text has traditional format (h1, h2….)
and the default font color (which is black). Googlebot will NEVER EVER
EVER penalize you for this.
Small size lettering is quite trendy in 2003. Who can ban your site if
you just wanna make a great site maintaining title, subtitles and text
hierarchy without having 20 pixel titles in Times New Roman (it
sucks!)? Publishing informations the way you like most is an
unopponible right! AMEN
<body> is the
PHISICAL box for your contents, so it's important.
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