INTRODUCTION TO SOFTWARE GENERATED WEBPAGES WITH GENESIS 2.5

In a time when Google Anti Spam team has started a war against doorway pages is this technique still worthy? IT DEPENDS. It depends on HOW you make them. You have to forget how you have done doorways in the past. You have to make REAL, cute, webpages. With senseful texts and contents.

As long as you develop webpages that can be useful for your users, this technique will help you in:

• Having more chances in appearing into search engines' results pages with more keywords, especially for exact queries
• Filtering traffic to your website. You'll be sure that only user that are really interested in your actual contents reach your main website
• Getting more text links to your home page (or another page of your choice). This will increase chances of a good ranking for your website.

Anyway, you must be aware that Doorway pages technique is highly risky at the moment. We cannot promise or ensure you this is THE BIG DEAL in search engine optimization.
What we can honestly say is that Genesis is a simple, stable and affordable script that make doorway pages (in HTML or PHP). But the quality of the doorway's depends on you. On your skills, on your creativity, on your intelligence.

Genesis can help you creating the 'state of the art' webpages, as well as keyword stuffed garbage. If you don't feel confident with SEO issues, a little bit of HTML and you are generally lazy, maybe this software is not for you.

Genesis 2.5 with PHP output support is oriented to professional webmasters and Seo's.
User have 100% development freedom: html/php code does not have to be pre-parsed. Just make pages the way you want, using any editor.
Genesis 2.5 is honest and discreet: neither headers nor footers are added; Generated pages are exactly as you want, nodody will ever know that you have used Genesis!

Read chapters below for our serious point of view about doorway page technique, Google spam team, advices, and the most common mistakes you should avoid.

GOOGLE SPAM TEAM AGAINST DOORWAY'S

The old fashioned concept of doorway page is definitely expired. Senseless keyword stuffed pages, redirections, over optimization, hidden links are part of an abused technique that is not anymore.
There has been tolerance over the years because of an undeclared competition between search engines: more indexed pages = more quality = more users. That's why spiders have indexed and accepted many low quality spam websites in the past years.

Now, with billions of archived documents and webpages, things have dramatically changed. Google Spam prevention team is reviewing many website, (manually) removing what they consider being against GOOGLE GUIDELINES FOR WEBMASTERS.
In other words: USELESS-RESOURCES-CLEAN-UP

Since unethical and illegal SEO techniques such as CLOAKING and DOMAIN HIJACKING are nearly impossible to fight, AntiSpam team members are concentrating their effort on removing and banning DOORWAY PAGES.

How do they recognize a doorway page?
Basically there are three clear signs that label a webpage as a 'doorway':
1) Browser Redirection. Google simple philosophy is: if you redirect, there's something wrong you're trying to hide. That's no good.
2) Senseless texts and contents. Easy to explain. If you generate thousands pages by focusing on a keyword or a keyword phrase, most texts will result non-sense.
3) Keyword Stuffing. That's the most common mistake when doing doorway pages: fullfilling every single pixel with keywords.

In a few words, (from Google guidelines page) "...pages created just for search engines..." Web pages which are absolutely useless for viewers.

HOW TO CREATE A GOOD WEB PAGE, THAT -EVEN WHEN MULTIPLIED- CAN BE USEFUL FOR USERS (NOT FOR SEARCH ENGINE POSITIONING ONLY)

Doorway page building has stopped being an easy and effective technique that anyone can use.
Genesis (2.0) 2.5 is an idiot-proof software: upload the script, reach it via browser, name a directory, upload the keywords, cut and paste a html template and BAM! The job is done.

BUT THAT'S NOT THE REAL ISSUE.

Making a doorway is easy. Making a good doorway is difficult. Making a doorway that cannot be penalized is real hard.

That's why Genesis is professional users oriented. Our generator does not ask any questions, does not advice webmasters, does not add any piece of code. The doorway's template you prepare, will be the doorways you'll get.

The perfect doorway demands: HTML (including CSS) and WEB DESIGN knowledge. Creativity. Ability to write interesting contents.

First question you have to ask yourself is: <<IF I WERE NOT THIS DOORWAY'S AUTHOR, WOULD I RECOGNIZE IT AS A DOORWAY? >>
If your answer is "YES", you have made a bad doorway.
If your answer is "MAYBE" you have made a bad doorway.
If your answer is "NO" you have made a good doorway.

Second question you have to ask yourself is: <<IF I WERE A USER THAT REACH THIS (DOORWAY) PAGE, WOULD THIS BE USEFUL FOR ME?>>
If your answer is "NO", you have made a bad doorway.
If your answer is "MAYBE", you have made a bad doorway.
If your answer is "YES", you have made a good doorway.

Last question is: <<DOES THIS DOORWAY FIT MY MAIN WEBSITE TOPICS? THE CONTENTS I AM PROMISING WILL BE FOUND ON ANOTHER, MORE DETAILED, PAGE OF MY WEBSITE?>>
If your answer is "NO", you have made a bad doorway.
If your answer is "MAYBE", you have made a bad doorway.
If your answer is "YES", you have made a good doorway.

Prepare texts very carefully. They must be interesting and useful. They can even be a short briefing about your site, but must have a sense. Write text before choosing keywords. Keywords will be chosen on a semantic base. Always choose keyword that PERFECTLY match your webpage contents.

Use IMAGES, and CSS. Doorway's MUST have a cool and professional appearance.

You can also insert some RANDOM ELEMENTS within your page but avoid Javascript random functions. Better choosing PHP (Genesis 2.5 can output php files). For some free scripts and documentation, visit our RANDOMIZING FOR RANKING section.

WHAT YOU SHOULD ABSOLUTELY AVOID WHEN BUILDING A DOORWAY PAGE TEMPLATE

First of all: Browser REDIRECTIONS. You must forget about any type of script that redirects browser user. It's NOT a joke: any kind of forced browser behaviour is forbidden. Now Google Spam prevention relies also on human reviewing: even the most encrypted piece of javascript could be harmful for your website.

Hidden Texts, buried texts, hundreds of links, scrollbar block (even with CSS): any kind of black-hat SEO tecnique

Do NOT crosslink doorway pages. In other words: a doorway should never link to another doorway. Don't make your users bounce from a doorway to another. Always aim for a voluntary click to your home page (or another resource, of course).

Avoid Keyword stuffing. In 2006 is almost useless and potentially harmful. Google algo has been evolving since 2001. A keyword density which is too high will NOT help neither your rankings nor your page's relevancy.

Avoid OVER OPTIMIZATION. Fullfilling any single tag with keywords is useless and could cause your pages a OOP (over optimization penalty). Simulate the behaviour of a webmaster who knows HTML but never read anything about SEO. Title tag, some text, image's ALT, a couple of text links. That's just enough.

YOU ARE NOT ALONE

That's right. Genesis customers can ask assistance in making good doorway pages. If you are not sure of what you are doing, we can help you somehow. Email support will always be granted for our friends.